Boost Mobile Launching BlackBerry Curve 9310 July 10th

I’m surprised BlackBerries are still around.. you don’t hear much about them..

–Boost Mobile, a leader in the no-contract wireless industry with award-winning service plans, will introduce another industry first, BBM^™ Unlimited, which features worldwide unlimited access to BlackBerry^® Messenger (BBM^™) and talk and text with payments that shrink to as low as $30 a month. Continuing the Boost Mobile trend of offering more choice, flexibility and value, this offer is available beginning on July 10 exclusively with the BlackBerry^® Curve^™ 9310 smartphone, which is launching the same day for $99.99 (excluding taxes).

“We have partnered closely with RIM to enhance the Boost Mobile line-up and launch the first-ever no-contract BlackBerry smartphone priced under $100”

BBM, available for all BlackBerry users worldwide, is one of the largest mobile social networks with more than 56 million active customers globally. Customers can experience real-time communications and easily chat with friends at the speed of now, with instant responses and “read” confirmations. Plus, BBM goes beyond chat with more than 1,000 BBM-connected apps available for download on BlackBerry App World^™. BBM-connected applications offer a social, interactive experience that’s not available on any other smartphone platform.

“We have partnered closely with RIM to enhance the Boost Mobile line-up and launch the first-ever no-contract BlackBerry smartphone priced under $100,” said Andre Smith, vice president-Boost Mobile. “This breakthrough device is matched with the most affordable BlackBerry service plan in the industry with shrinking payments and unlimited talk, text and worldwide BlackBerry Messenger.”

Similar to other monthly unlimited plans offered by Boost Mobile, the $45 BBM Unlimited plan provides customers the opportunity to be rewarded for simply making on-time payments. For every six on-time payments, customers will see their monthly payment shrink by $5, eventually getting down to as low as $30 a month for unlimited nationwide talk and text and worldwide BBM access. Payments do not need to be consecutive to qualify for these saving milestones.

BlackBerry Curve 9310 gives consumers the full power of the BlackBerry messaging and social-centric applications in the familiar BlackBerry Curve form factor. The smartphone will be available at Boost Mobile exclusive retail stores, select independent wireless dealer locations nationwide and at www.boostmobile.com with free shipping. It will also be available at select Best Buy locations next month.

Messaging on BlackBerry Curve 9310 is made easy with a full QWERTY keyboard and optical trackpad. In addition to real-time chat with BBM, customers can share large multimedia files (up to 6MB), including pictures, voice notes, calendar entries and locations. The smartphone is also Wi-Fi^® enabled, giving users the opportunity to enjoy unlimited data. Key smartphone features include:

Dedicated BlackBerry Messenger key

Text and email (supports Yahoo!^®, Gmail^® and Hotmail^®)

3.2MP camera with flash

Speedy Web browsing

BlackBerry^® 7.1 OS

Access to thousands of apps and games on BlackBerry App World™

Easy Access to Facebook^®, MySpace™, Twitter^®, YouTube^® and more

Stereo Bluetooth^® support

Wi-Fi and GPS¹ enabled

Built-in FM radio

Great battery life (up to eight hours talk time or 18 days standby; up to 70 hours of music playback with headphones)